BHAG
Big Hair Audacious Goal
“By 2035 create 100,000 meaningful and fulfilling jobs by scaling operations with business playbooks, transforming businesses into thriving, people-centered organizations that positively impact their communities.”
~ Lyndon Smith, Founder of Expansive EDGE
The Big Hairy Audacious Goal
What is a BHAG?
A BHAG (Big Hairy Audacious Goal) is a long-term, visionary goal that challenges an organization to push beyond its current limits and achieve something truly extraordinary. Coined by Jim Collins and Jerry Porras in their book “Built to Last,” a BHAG is designed to be bold, ambitious, and inspiring, providing a clear direction that everyone in the organization can rally around.
It’s not about incremental growth; it’s about setting a target so audacious that achieving it would transform the organization and its industry. For businesses, a BHAG serves as a powerful motivator, driving innovation, fostering teamwork, and aligning efforts towards a common purpose that transcends day-to-day operations. By focusing on a BHAG, businesses can create a lasting impact, both internally and in the broader community, setting themselves up for long-term success and significance.
How we'll achieve this
We believe in the power of big, bold goals. Our Big Hairy Audacious Goal (BHAG) is to create 100,000 meaningful and fulfilling jobs through our work by 2035. We aim to achieve this by empowering businesses to scale effectively through our innovative business playbooks, helping them transform into thriving, people-centered organizations that positively impact their communities.
Leveraging Business Playbooks
Our customized business playbooks are the cornerstone of our strategy. Each playbook is carefully crafted to address the specific needs of our clients, focusing on scalable processes that support sustainable growth. By guiding businesses through these tailored strategies, we ensure that they not only grow but also create new job opportunities as they expand.
Focusing on Scalable Solutions
We believe that growth should be both sustainable and scalable. That’s why we implement systems that streamline operations and automate routine tasks, allowing businesses to redirect their focus on growth areas that require human creativity and expertise. This approach not only enhances efficiency but also drives the creation of new jobs as businesses expand into new markets and services.
Leaders
Strong leadership is the backbone of any successful business. We offer leadership development programs that equip business leaders with the skills they need to grow their teams effectively. Our focus on leadership ensures that as businesses scale, they do so with the right vision and direction, leading to sustainable job creation.
Building Strong Partnerships
Collaboration is key to achieving our BHAG. We work closely with our clients, ensuring they are fully engaged in the scaling process and understand the long-term benefits of the systems and playbooks we provide. Additionally, we partner with local communities and economic development organizations to align job creation efforts with community needs, ensuring that the impact of our work is both deep and lasting.
Fostering Innovations
Innovation drives growth. We continuously invest in research and development to keep our business playbooks on the cutting edge of industry trends. By encouraging entrepreneurial ventures and exploring new business opportunities with our clients, we help create new roles and departments that contribute to our job creation goals.
Tracking Our Progress
Job Creation
Dashboard
We’ll develop a real-time job creation dashboard that tracks the cumulative number of jobs created through our efforts. This tool will provide a clear picture of our progress toward the 100,000 jobs goal, with metrics that include job quality, employee retention, and satisfaction rates.
Client
Reporting
Our clients are our partners in this journey. We will regularly gather data from them on job creation and operational improvements resulting from the implementation of our playbooks. This data will be integrated into our project management and CRM systems to ensure accurate tracking and reporting.
Quarterly Reviews
and Annual Impact Reports
We will conduct quarterly reviews to assess our progress and make any necessary adjustments to stay on track. Additionally, we publish an annual impact report that highlights the number of jobs created, businesses transformed, and the positive effects on communities.
Celebrating
Milestones
Milestones matter. As we reach key milestones – such as creating 1,000 or 50,000 jobs – we celebrate these achievements with our team, clients, and communities. These moments serve as a reminder of the impact we’re making and help re-energize our efforts as we move closer to our ultimate goal.
Join Us on This Journey
Our BHAG is more than just a goal; it’s a commitment to making a meaningful difference in the world. By 2035, through our work, we will have created 100,000 meaningful and fulfilling jobs, transforming businesses into thriving, people-centered organizations. We invite you to join us on this journey. Whether you’re a business owner looking to scale or a community leader interested in economic development, there’s a role for you in this ambitious vision.
Let’s work together to build a future where business success goes hand in hand with positive social impact.
Memberships and Associations
